Posts Tagged ‘marketing’
Lessons Learned From NOT Going Green
The tragic oil spill within the Gulf of Mexico is a huge warning call for all of us. We all have to cautiously contemplate the negative effect the actions of corporations and individuals are having on our world’s ecological system. A lot has been written and will continue to be written about BP and the PR nightmare it created itself through the record oil spill in the Gulf of Mexico. However you might not have been told that there is a different ongoing environmental controversy centered around the issue of deforestation and a company called Asia Pulp and Paper (APP). Small businesses and organizations in all places can learn an important lesson from the situation APP finds itself in. APP is a division in the mega business, Sinar Mas, and refers to itself as one of the earth’s foremost pulp and paper companies.
APP has of late been connected to being a serious contributor to deforestation. Deforestation, people-caused disappearance of naturally occurring forests by means of logging or burning, is a huge dilemma in today’s world. It is estimated that approximately 50% or more of the earth’s plant and animal life reside within the seven percent of the earth where rainforests currently exist. For example, the most renowned of rainforests, the Amazon, a spectacular 5.5 million square kilometer rainforest in the heart of South America encompassing sections of 9 separate countries, offers no more than 82.3% of the wet broadleaf forest cover it enjoyed in 1970. It is also estimated that between 1991 and 2000, the total loss of Amazon rainforest increased from 415,000 square kilometers to almost 600,000. The data above is according to Wikipedia.
A different lesser known but similarly struggling rain forest, the Indonesian rainforest, has made the latest headlines following a statement from Greenpeace. Inside the report, Greenpeace accuses Asia Paper and Pulp of “relentlessly trashing rainforests, driving species extinction and, if left unchecked, will threaten Indonesia’s efforts to address climate change.” Reported by CNN.com, Indonesia is one of the planet’s biggest culprits of emitting greenhouse emissions mainly due to clear-cutting and burning of rainforests for logging and other purposes. Indonesia has long been a recipient of criticism for its environmental practices mainly due to disregard for international and even their very own laws. Asia Pulp and Paper is presently going through a public relations nightmare as a result of Greenpeace report, and naturally is claiming Greenpeace’s claims are exaggerated. Nevertheless things recently took a turn for the worse for Sinar Mas when in July, 2010, Wal-Mart, announced they have taken steps to stop purchasing their paper, on account of this and further controversies encircling APP. Seems like APP’s denial of the problem is making things worse and currently costing them major business. The loss of Wal-Mart’s business over the following year will drastically affect their revenue.
This takes us to a great question: In today’s struggling international economy, how can organizations and businesses ensure they are instituting environmentally-friendly and energy efficient business practices and not on the incorrect side of a public relations controversy? Business.Gov, the official business link to the US Government, includes a 10-step guide to help organizations ensure they are energy efficient, meeting the requirements of environmental policy, and recognized as a green business. Listed here are the steps: Comply with Environmental Policies, Cultivate an Environmental Management Plan, Build Green, Purchase Sustainable Products, Agree to Energy Efficient Practices, Reduce, Reuse, Recycle Wastes, Preserve Water, Prevent Polluting of the environment, Make a Green Marketing communications Strategy, and Join Industry Partnership and Stewardship Programs.
Step 4 Acquire Green Products, is a good idea that numerous companies fail to think about. A unique method to raise awareness about deforestation while marketing your brand is through eco friendly promotional products like seed paper, which is made from actual seeds and can still germinate and sprout into a flower when planted. Something so simple as seed cards like a seed business card or a seeded thank you card can produce a truly memorable interaction with a consumer or industry colleague. You could also incorporate a statement on the subject of deforestation on the stationary, making it completely clear about where your company stands out on environmental issues. Another one that stands out on this list is step 6, Reduce, Reuse, Recycle Wastes. Remembering to reduce and reuse is the best way to eradicate the need to recycle in the first place. Now is the time to do something to prevent deforestation along with making certain your organization is recognized as being a green business, as a consequence solidifying your sustainable reputation. The 10 steps above are a great guide for any business owner or CEO to execute sustainable practices within your business. Embrace the challenge of continually improving your organization’s environmental footprint. Your company’s leadership and example will help end the terrible effects of deforestation and the investment is going to be well worth it.
Albert Jefferson is an experienced journalist covering environmental and reusable topics as well as giving the idea for companies to employ wholesale recycled bags to market their trademark and while supporting our world’s environment.
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Taking Care Of Mother Nature With Custom Promotional Environment-Friendly Items
The planet Earth is frequently being attacked by damaging forces. Different types of pollution such as air, water, and even noise pollution are rendering it beaten and vulnerable. Man, who instigated this abuse, must also be the one to stop it. Right now many non-government organizations have already commenced campaigning for a healthier, greener environment. You can aid in your own way by using customized eco-friendly items in your next campaign.
There are many ways of saving Mother Nature from entire destruction. Recycling, reusing and reducing are just three of the methods people can follow so garbage accumulation may be lessened. Some car and oil companies are also trying to produce a good alternative to gasoline, so air pollution may be prevented in the future. People, especially the youth, are motivated to plant trees to reinstate those which have been cut down. Aside from these, there are even more strategies employed by concerned individuals who would like to assist in redeeming Mother Nature.
Logo printed eco-friendly items may be used as an alternative to the customary products. You may avail of these and employ them in your trade shows so you can support nature awareness and advertise your business as well. Offer these products to your customers and clients and even to your own employees.
Here are other profits of trade show eco-friendly items:
- Highly Practical – Eco-friendly item are items which may be used in your regularly lives like pens, notepads, and even kitchen utensils. Your customers will absolutely want to use it regularly. – Excellent Printing Quality – Promotional eco-friendly products have optimum branding space for your company name or logo. You may even inset a simple message that will inspire people to take part in taking care of the environment. – Wide Array of Designs – They are available in a big assortment of styles to select from. They will definitely balance your business name or logo. – Highly Affordable – Since they are customized from recycled products, these goods are a lot cheaper. You would be able to save a lot of money which you can employ for other purposes.
If you’re now ready to make a pro-environment stand, here are some tips first to help you begin your promotional items shopping:
- Choose Recycled Plastic – Since most of the items are customized of plastic, make sure sure that you buy those which are made from recycled materials. This way, you’re already doing your part in saving the environment. – Recycle Materials – If you have leftover items from a previous trade show or launching day, utilize them in your next event. Try to maximize their use so you can avoid having to throw them out unnecessarily. Old items can still be repaired and utilized again. – Match Items with Your Logo – Be watchful of the aesthetic value of your campaign as well. Match your items with your company logo to create a more meaningful and solid look. – Budget Your Resources – Try to work within your means so you’ll veer away from the risk of being bankrupt. Aim for a easy but high quality presentation.
Sarah Kendra Callister is a logo promotional items consultant on Earth-friendly promotional products & Green Promotional Golf Packs. Read articles by Sarah Kendra Callister & learn how to market your products.
categories: earth friendly,eco-friendly,promotional items,promotional products,corporate gifts,corporate giveaways,tradeshow giveaways,trade show,business,marketing,advertising,branding,promotions
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Eco-friendly Compliance Software For Financial Services
Pieces of paper? Not for long.
New document delivery solutions replaces all types of environmentally damaging paper mail, credit union and bank statements, information, legal agreements, sales sheets… everything which is currently shipped via paper mail can be easily sent by new document delivery software.
So how detrimental is is regular paper mail?
* 60% of garbage dump waste materials is actually pieces of paper.
* 100 million trees in the US will be cut to produce junk paper mail each and every year – which is the same as clear cutting the Rocky Mountain National Park every 4 months.
* 265,000 family homes could easily be heated with a single day’s production of wastefull junk mail.
* Just one annual manufacturing and removal of junk mail consumes a lot more power than three million trucks.
New secure software eliminates all of those inefficiencies. We won’t like to replace cards and letters from anyone’s Mom, but we do need to change out the large amount of snail mail that is created just because there hasn’t already been any beneficial and safe means of distributing it on the web.
Electronic mail wastes power
As soon as you send a file by way of email, that file goes to the Internet Service Provider (ISP), through the network, through the recipient’s ISP and lastly towards the receiver. At every ‘node’ on the way, that message is actually replicated and then filed resulting in a continuously increasing surge of copies and then backups. And so the 1 document you actually sent may very well be copied and filed 20 times in advance of when it gets to a destination. In the event that there’s a response it all goes through an identical process all over again. Transmit a 10MB image to 13 individuals and it may possibly add to the overall ’size’ on the whole system by one thousand instances.
Every single piece of that info has to be recorded. The computers must be created. Any building which houses these machines is required to be air-conditioned. Electricity needs to be utilized to perform the whole thing. Although the expense of bandwidth is actually getting smaller, the actual hard expenses associated with this exponential replication of that info isn’t. The sum of environmental expense is surprising.
Sendside is totally environmentally friendly: Any time you electronically send a communication together with an attachment, the grateful recipients all receive the email plus a ‘link’ to the attachment. The actual linked file isn’t sent before the recipient ‘downloads’ the record. There is no reproduction. Your file is not replicated through all of these ‘nodes’ and is simply served when and wherever needed. Therefore the 100MB record on these new software solutions is definitely merely 100MB, even if you ever distribute it to 1000 individuals.
For more information on channel communications, sales acceleration, sales automation software, secure email and customer interaction from Sendside, a secure communication platform for businesses and a trusted network for individuals.
categories: sales,marketing,software,business,internet,ECommerce,communications,management,technology,web,advice,blogs,finance,computers
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Why Companies Offset Their Carbon
We frequently hear the term carbon offsetting and carbon offset, but not all of us are familiar with its meaning. We know it is beneficial for the environment, but that sums it all up. Carbon offsetting is simply a way to even out the carbon emissions companies make by paying an environmental organization to engage in eco-friendly works.
Factories, industrial companies, and other businesses emit high levels of carbon annually to continue their business. Most of the time, it is inevitable. But what is exactly bad with letting out CO2? It’s not exactly wrong but dangerous if it’s too much. And with our daily activities, we are discharging too much of it. It acts like a big mantle that covers the Earth and locks in the heat inside.
Envision being a movie company and you are shooting a million-dollar picture with an ensemble cast of A-list stars. Action scenes include detonating ships and numerous car chases. Those action-packed shots would surely give off high levels of smoke and gasses.
Even fastfood chains, house constructions, fabric factories and more discharge CO2 gasses.
The government has given companies and businesses a limit on their carbon discharges. If they go over their cap, they face penalty or they may even be closed down for good. In the mentioned examples, a movie like that and those businesses would surely exceed their carbon emission set. So rather than curtailing their operation, they can purchase carbon offsetting.
To offset their carbon discharges, companies usually pay a reputable environmental organization to lessen the impact of their gas emission. The environmental company will offset the greenhouse gas emission by several neutralizing methods, such as tree planting, investing in renewable energy, and methane combustion among others.
Depending on the method and the company to purchase it from, prices of buying carbon offset varies from $3 to $90 per metric ton of CO2. An average business’ carbon offsetting cost can reach thousands of dollars per year. For a more detailed sample, an average car owner may spend $50 to $70 per year to offset the carbon discharge of his vehicle.
Going green for Earth is hopefully not just a passing trend. More and more companies are now trading and offsetting their carbon emissions, which can be seen as a positive proof that caring for the environment is a lasting thing and that people are getting more committed to the cause.
Get a greener outlook in life.. Understand more about carbon offset and carbon trading.
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Carbon Trading Can Defeat Carbon Emissions
Our modern globe is under fire from the conflicts that are spawned by carbon emissions. Because of this, there is a general sense of time among the governments of the world to do something about it. Possible courses of action a now being analyzed for possible solutions. The chief ingredient which triggers global warming are carbon emissions.
The formulation of carbon trading was conceived within this worldwide backdrop. Carbon trading is a revolutionary system where business are only allotted a certain quota of permissible of carbon emissions, and beyond this would require considerable payment. This is viewed as a less invasive way of attempting to lessen carbon pollution. Carbon trading will make the transition for polluting businesses smoother just before they convert greener policies.
In carbon trading, a a commercial establishment is allowed to purchase carbon credits. These carbon credits are consumed in a procedure which allows the buyers to release carbon emissions without any payment. Running out of carbon credits would mean that a business can no longer release carbon emissions without any penalty. In this situation, the business which needs to release added emissions can buy carbon credits from another business.
This means that a business can no longer effectively release carbon emissions without carbon credits. A pollutant which releases many carbon emissions have to option to engage in carbon trading with a non-polluting business in order to purchase more carbon credits. From the consensus perspective of governments, this is viewed as an easier transition process for polluting businesses to convert to greener pursuits. It is a better alternative than forcing these businesses to immediately close.
Environmentalists view carbon trading with a lot of optimism. It has made the world more discerning about the problems and risks associated with global warming. Indeed these perils are not mere whims or afterthoughts but actual phenomenon supported by scientific evidence. It is good that the world is starting to realize this and is doing something about it.
Learn more about carbon trading in Australia. The Australian carbon sink industry is now very mature.
It’s All Concerning Saving The Planet
Nowadays, as the world is succumbing to man’s endless greed there are still some rays of hope that are being seen due to certain environmentalists. Green bags and Eco bags are terribly user-friendly that all of us can adopt to do our bit to save the earth from the plight of Global Warming. These eco bags are primarily reusable bags and not like plastic or paper luggage don’t harm the environment while they are being made or used.
Today after you go to the grocery store the grocer asks PAPER OR PLASTIC? Rather than using either of those why not choose eco bag? The article tells you why.
Plastic may be a non-biodegradable substance which takes around 1000 years to break down while separating into bits and pieces of toxic particles that contaminate the soil and also the water. In addition to that, plastic, if dumped anywhere in land or water becomes one of the reasons of the death of a variety of marine creatures that though the plastic bags as food. Plastic bags are estimated to be one among the twelve most commonly found waste things that pile up at coastal sites. These baggage are created from fossil-fuel Polymers that are indestructible.
As for Paper luggage, they seem to be higher than plastic. Then why not use those? This is often where most people go wrong. Since most paper comes from tree pulps the entire paper bag production industry solely depends on forests. According to statistics, around 25′000′000 trees are cut ever year to supply paper baggage for one year. This is often having an impact on forests all over the planet, especially the Rain forests. Such massive quantity of deforestation not only contributes to Global Warming but also leads to the declination of biodiversity, a rise in the rate of soil erosion, flooding and landslides.
Nowadays, Eco luggage and Green bags are making their mark in the markets. Not only because they’re reusable however they’re typically made from cloth (polyester fiber). Eco luggage are additional easy to use and can also hold additional amount of things than plastic bags. Since these luggage are heavy duty multiple use bags they can be used time and once more rather than obtaining plastic baggage every time one goes out for shopping. Reusing one eco bag in your lifestyle will eliminate the use of approximately 6 plastic bags each week. Saving 6 luggage per week will lead up to around 260 baggage a year, which in turn is a tremendous contribution towards the earth’s benefit.
Now, in today’s economical world eco baggage and green luggage do not come freed from price, because it will take an amount of money to provide these bags. However, what the readers will notice fascinating concerning this is that the majority of the cash spent on shopping for the Green luggage is contributed towards bound Environmental agencies which effortlessly come up with bright innovations everyday to assist the earth in her time of need. In addition to the Eco bag’s environmental approach these baggage have become quite the trendsetters in nowadays’s fashion-conscious society. Models, television actors and celebrities from all the fields are seen using eco luggage so not solely helping save the atmosphere however conjointly bringing about a fashion statement.
Founded in Malaysia, AEC Group begins with manufacturing of paper bags and paper boxes. We tend to provide the complete packaging solution from style to final packaging product. Today, AEC Groups has grows from using paper packaging to different packaging product like Non-woven bags, custom boxes, Polypropylene (PP) luggage and boxes, gift boxes and textured paper bags.